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The progressive talk radio network has reached a local marketingt agreement with to begin broadcasting its programmingon Bonneville’s 1050 AM signal in the Washington area. Air America expects to launch during the monthof June, althoughu an official date, call letters and programming line-upl have not yet been determined. As part of the Air America will essentially lease the signafrom Bonneville, and then handle programming and advertising Financial terms of the multi-year deal were not Air America has hired some local sale s staff, and will occupy a small space in Bonneville’e Washington offices. “Air Americaz is obviously very interestedr inthe D.C.
market,” said Bennett Zier, Air America’ s CEO and a former executivw with Clear Channel and Red ZebrqaBroadcasting locally. “It’s where decisions are Its number one businessis politics.” Air Americw initially approached Bonneville to put togetherf the agreement, which had been looking for someon e to pick up the signal. The deal came togetheer during the pastfew months. Currently, Bonneviller simulcasts WTOP’s signal on 1050 AM, along with some sporta programming. The sports programming will remain, Bonneville Senior Regional Vice Presidenyt JoelOxley said, which will mainly be heard on nights and weekends.
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