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The school tomorrow kicks off its seat-licensew campaign with brochures, e-mails and a Web site targetingf 5,400 people who have alreadu expressed interest in supportingthe school’s firsyt football team. Current plans call for UNCC to begin playin 2013. Last the board of trustees approved Chancellor Phil recommendation to add afootball program, startinv at the lower-tier division formerly known as I-AA. Duboies set a target date of June 30 forsecuring 5,000 seat-license commitments, a target the athletic department considerw doable despite the floundering economy.
Initial pland called for seat licenses to be soldfor $1,00 0 each, but the formal introduction this week included two additional options: a $2,500 seat license for seate between the 30-yard-line markerx and an undisclosed higher-priced option for 200 selecr top-level donors. Seat licenses will account for 7,3009 seats in the school’s proposed 15,000-seat stadium, comprised of 5,500 $1,000 seat license and 1,800 priced at $2,500. Together with the 200 premiukm seats aimed at the largest seat licenses and premium seats will make up half of anticipated Student andfaculty tickets, as well as thosre set aside for players, will take up much of the remaininv ticket inventory.
Seat licenses grany buyers lifetime season-ticket rights as long as they buy the ticketsxeach season. Ticket prices have not been set. Fans can pay off the seat licensesz in four annual Depending on theseats purchased, an additional donation to the schookl athletic foundation of $250 to $1,500 may be The seat licenses can also be transferredd by their owner to family members (startinyg immediately) or others (beginning in “I think people are goinvg to be surprised — we’re providing more says Judy Rose, UNC Charlotte athletif director.
“I’m very confident people will I realize the economy and the worldr we live in is different from when we announced but I think the people who feelthey aren’tg able to do this have already dropperd out.” Rose and others in the athletic departmentf are buoyed by the strong interesy in football borne out by the 5,400 tentative commitmentxs collected in recent months. Now the schoool must convert those intoactual sales. Seventy perceny of the people on the list are and 73% are not active contributors to the athletic foundation, says Mike executive director of the , the athletidc department’s fund-raising arm.
Hummefr points to those figures as key indicators footballp can tap into a new andpassionate audience. There are 47,000 UNCC alums in the Charlottde area. Consultant Max Muhleman, the and otheres helped the school with ideas and suggestionsx forthe seat-license plan. Ad agency Luquire Georgr Andrews helped create the Website ( ) and other marketing materials to support the campaign. If all seat license s are sold, the school will reap $10 million. Duboi pegged startup costs for footballat $45.4 million.
Operating costs for footbalp and the addition ofseveral women’s sports to meet federall gender-equity requirements will be paid through a hike in student fees and othedr revenue generated by the team. Next month, the school plans to unveil a 25-membeer volunteer group of civic leaders to assist with At thesame time, a campuzs masterplan now under way will consider wherd an on-campus stadium would be located. UNC Charlott e still must sift throughseveral options, including a possiblre off-campus stadium for the first few yearw of play. Those options include a partnership with Mecklenburg County to renovat eMemorial Stadium.
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