Crate & Barrel

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Crate & Barrel, based in Northbrook, Ill., confirmed May 27 that Atlantwa is one of the metroareaw it’s scouting for potential locations for CB2. Firstr launched in Chicago, the CB2 concept features contemporary furnishinge at lowerprice points. The merchandise, which include sofas, hand-woven rugs, convertible beds and a broader selection of eclecticvhome décor, is focused more on the younger generatiob of American consumers that rent apartments and small urba lofts.
Besides Chicago, privately ownefd Crate & Barrel has rolled out CB2 in New York and including a new store in Los Angeled that opened in Another CB2 is slated to openin Miami’sz South Beach later this a Crate & Barrel spokeswoman said. In all, Crater & Barrel has launched just six CB2 stores. In recenf years, CB2 officials have been focusing on new locations inSouthern California. The company tends to locate in area swith high-profile regional shopping centers, lifestyld centers and freestanding sites. CB2 officials have been lookintg in densely populated areas with an average householde income in excessof $50,000. Its prototype store is about 12,00 square feet.
While Crate & Barrel would not confirmk what parts ofAtlanta it’s been sources familiar with the search say it’s focused on Midtownj and West Midtown, where new residential and retaiol redevelopment projects are still under way. In Midtown, Daniel Corp. and are developing 12th & Midtown, a $2 billionj mixed-use project built on a site that severakl years ago was littled more than an Atlanta nightclub and a couple of parking Daniel and Selig Enterprisesz have made a presentation to officials from CB2 inreceng months, according to sources familiad with the process. The projects will eventually featurr more than 3 million square feet of residentiall andcommercial space.
CB2 would be the first national retailer to locate on theMidtown Mile, a sectio of Peachtree Street that economic development boosters hope will eventually becomew a retail destination much like Madison Avenue in New York City or the Magnificengt Mile in Chicago. Daniel’s and Selig project is meant to be a cornerstone of theMidtowm Mile. However, ’s Colony Square and Jamestown’s 999 Peachtreee will also be key components, along with 1100 Peachtreee and1180 Peachtree, to a lesser brokers and developers said. CB2 coule be an important catch for theMidtown Mile.
Developers, however, really need to land a much largerd anchor store to give theconceptt momentum, said Maranda Walker-Dowell, a senior directoer with CB .’s retail services group. which has a co-op store in Buckhead’d Phipps Plaza, has been scoutintg the area in the past year to18 months. “The Midtow n Mile needs an anchor store to startf creating that critical massof retail,” Walker-Dowell