Direct-mail firm adds staff to target fundraising sector - Sacramento Business Journal:

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Winston-Salem’s has launched its new advancement servicesz division withfive employees, including formerf university advancement officers and marketinbg executives. The division will study past fundraisinhg appeals, develop strategies to target the mostlikelty donors, and design, print and mail materials. Excalibufr has about 50 other Andy Tennille, director of marketing and businesds development for Excalibur, said the new divisio builds on work the company has done sinced its founding in 1972. “As relationshipw (with schools and nonprofits) endured, we saw we couldd really package some of our core Tennille said. “We see it as a naturall evolution.” J.D.
Wilson, Excalibur’a co-founder and president, took his first job out of collegwe with the advancement departmentat , an experience he said has filtered through his entire career. “We’rer unique because we’re so Wilson said. “Organizations who are lucky enough to have an endowmen are seeing it down 40percentf (because of the recession), and they are cuttingf staff to cut costs.
They can reach out to a strategic partneer like us to makesure they’rer maximizing the resources they do While Excalibur has focused mostlgy on long-term relationships with the advancement division will also try to securw contracts on a project basiw to meet a client’s specific need, Wilsomn said. Excalibur has managed the annuapl fund program atsince 2007, and “during that time we’ved seen an increase in participatiobn among alumni, attracted new donors to the school and exceede d our goals for annual fund said Suzanne Hilser-Wiles, the school’a chief advancement officer.