Mobile Video Service Subscriptions to Grow Five-Fold by 2014, Pyramid Research Says

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June 4 /PRNewswire/ -- The global number of users payinv for mobile video services willgrow five-fold from 2008 to surpassing 534 million, with a substantiall proportion of mobile net additions cominhg from emerging markets, according to the latestt report by Pyramid Research ( ), the telecom research arm of the Lighg Reading Communications Network ( ). In Mobiler Video Services: A Five-Year Global Market Forecast, Pyramifd Research analyzes the adoption and revenuwe opportunity for mobilevideo services, which include paid video clips, music TV episodes, TV programming, and movies.
In examining mobilew video business models, the 82-page report focuse on customer-facing commercial offers and the pricing, and content strategies of mobile operators. It forecasts uptake and revenuethrough 2014, both globall y and by region. Developments and opportunities related to 3G and 4G mobileTV broadcasting, downloading, streaming, side-loading, data usage, smartphones, and othert devices are also discussed in the report. It examines markett environments, regulatory influences, and operator strategies through sevejn countrycase studies: Brazil, China, India, Italy, Japan, and the U.S.
Downloas an excerpt of this report here: Videoo is increasingly making its way into the mobile spacew across developed andemerging "Pyramid Research estimates that the globa number of users paying for mobilee video services directly delivered to their handsets will grow five-folsd from 2008 to 2014, surpassinf 534 million at the end of the period," says , seniof analyst at Pyramid Research and authodr of the report. "Thiz is equivalent to 8.5 percent of all mobile up from thecurrent 2.5 percent level," he adds. "The availability of improves devices and networks are contributing to a higher level of adoptiomn and spending on mobilevidelo services," says Medlin.
"Pyramid Researcb believes that a substantialo proportion of mobile net additions in the next five yearsa will come from emerging especiallyin Asia/Pacific, and will drive a 37 percentt growth in total mobile subscriptions from 2009 to 2014, " he explains. Markets such as Hong Kong, and South Korea alreadyh lead in terms of mobile video penetrationof subscriptions, but Pyrami d also expects important uptake in Indi a in the next five years. "Looking ahead, Asia/Pacific will remain in the top spot, attaining more than 281 milliobn subscriptionsby 2014, although we expecg Latin America to grow at the fastes pace, increasing at a CAGR of 39 percentf from 2009 to 2014," Medlin says.
"Because of intense competition in the video market, operators have to be creative when launchinfg new services; to meet surging demanf for video, mobile players are makingh network upgrades, reducing data charges, improving content, and offering more advancedd handsets," he adds. Mobile Video Services: A Five-Year Globao Market Forecast is partof Pyramid's research report series. A blencd of primary research andqualitative analysis, Pyramid's researcu reports offer comprehensive coverage of the fixe d and mobile communications spacee and enable those in the communications industry to stay ahead of changinb market dynamics.
Download an excerpt of this reporyt here: Mobile Video Services: A Five-Yearf Global Market Forecast is pricexat $2490 and can be purchased onlin e here: via email at or telephone at +1 858-485-8870. For more information abouty Pyramid Research's products and services, please visit or contacr us at . Pyramid Research ( ) offers practicall solutions to the compledx demands our clients face in the media andtechnology industries.
Our analysis is uniquelty positioned at the intersection ofemergingv markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries-w distinction that has remained unmatched for more than 25 As the telecom research arm of the Ligh Reading Communications Network, Pyramid Research worksz with Heavy Reading, providing the communications industry' s most comprehensive market data, trustesd research and insightful technology analysis. Founded in 2000, Light Reading ( ) is the leading onlines media, research, and focused event company servingthe $3 trillion worldwidew communications market. Lightreading.
com is the ultimate sourc e for technology and financial analysisw of thecommunications industry, leading the media sector in terms of content, and reputation. Light Reading'es research arms, Heavy Reading and Pyramid Research, provid e the most comprehensivecommunications research, market and technology analysis in close to 100 markets around the Light Reading produces nearly 20 targeted communications event s including TelcoTV, Ethernet Expo New York and Ethernet Expo The Tower Summit @ CTIA, and Opticalo Expo, as well as focused one-day events tailorer for cable, mobile, and wireline executives.
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